Make (Integromat) Integration Guide

Connect Publora to 1,000+ apps using Make's HTTP module.

Overview

Make (formerly Integromat) provides powerful visual workflow automation. Use the HTTP module to call the Publora API and automate your social media posting.

Prerequisites

• Make account (Free tier includes 1,000 operations/month)
• Publora API key from app.publora.com
• At least one social account connected in Publora

Setting Up the HTTP Module

Create a Publora Connection Template

1. In Make, go to Connections in the left sidebar
2. Click Add and select HTTP
3. Name it "Publora API"
4. Save for reuse in all your scenarios

Example 1: Post When Notion Page Created

Automatically share new Notion pages to social media.

Scenario Setup

1. Create a new scenario
2. Add Notion → Watch Database Items
3. Add HTTP → Make a request

HTTP Module Configuration

URL:

https://api.publora.com/api/v1/create-post

Method: POST

Headers:

Body type: Raw

Content type: JSON (application/json)

Request content:

{
  "content": "📝 New article: {{1.properties.Name.title[].plain_text}}\n\nRead it here: {{1.url}}",
  "platforms": ["twitter-123456789", "linkedin-ABC123DEF"],
  "scheduledTime": "{{formatDate(addMinutes(now; 5); \"YYYY-MM-DDTHH:mm:ss.SSS[Z]\")}}"
}

Example 2: Content Calendar from Airtable

Use Airtable as your content calendar and auto-schedule posts.

Airtable Base Structure

Scenario Setup

1. Airtable → Search Records (filter: Status = "pending")
2. Iterator → Iterate through records
3. Tools → Set Variable (split platforms by semicolon)
4. HTTP → Make a request (to Publora)
5. Airtable → Update Record (set status to "scheduled", save post ID)

HTTP Configuration

URL:

https://api.publora.com/api/v1/create-post

Method: POST

Headers:

x-publora-key: YOUR_API_KEY
Content-Type: application/json

Request content:

{
  "content": "{{2.fields.Content}}",
  "platforms": {{3.value}},
  "scheduledTime": "{{2.fields.`Scheduled Time`}}"
}

Update Airtable After Success

In the Airtable Update Record module:

• Status: scheduled
• Post ID: {{4.data.postGroupId}}

Example 3: Auto-Post from RSS Feed

Share new blog posts automatically.

Scenario Setup

1. RSS → Watch RSS feed items
2. Text Parser → HTML to text (clean description)
3. HTTP → Make a request

HTTP Configuration

Request content:

{
  "content": "🆕 {{1.title}}\n\n{{2.text}}\n\nRead more: {{1.link}}",
  "platforms": ["twitter-123456789", "linkedin-ABC123DEF"],
  "scheduledTime": "{{formatDate(addMinutes(now; 5); \"YYYY-MM-DDTHH:mm:ss.SSS[Z]\")}}"
}

Example 4: Schedule Posts from Google Sheets

Scenario Setup

1. Google Sheets → Watch Rows (new rows only)
2. Router → Check if scheduled time is in the future
3. HTTP → Make a request
4. Google Sheets → Update Row (mark as posted)

HTTP Configuration

Request content:

{
  "content": "{{1.`Column A`}}",
  "platforms": {{split(1.`Column B`; ";")}},
  "scheduledTime": "{{1.`Column C`}}"
}

Example 5: Multi-Platform Post with Different Content

Post tailored content to each platform.

Scenario Setup

1. Trigger (any source)
2. Router → Branch for each platform
3. Multiple HTTP modules (one per platform)

Branch 1: Twitter (280 chars)

{
  "content": "{{substring(1.content; 0; 250)}}... {{1.link}}",
  "platforms": ["twitter-123456789"],
  "scheduledTime": "{{formatDate(addMinutes(now; 5); \"YYYY-MM-DDTHH:mm:ss.SSS[Z]\")}}"
}

Branch 2: LinkedIn (longer form)

{
  "content": "{{1.full_content}}\n\n{{1.link}}\n\n#business #technology",
  "platforms": ["linkedin-ABC123DEF"],
  "scheduledTime": "{{formatDate(addMinutes(now; 5); \"YYYY-MM-DDTHH:mm:ss.SSS[Z]\")}}"
}

Branch 3: Threads (500 chars)

{
  "content": "{{substring(1.content; 0; 470)}}...\n\n{{1.link}}",
  "platforms": ["threads-987654321"],
  "scheduledTime": "{{formatDate(addMinutes(now; 5); \"YYYY-MM-DDTHH:mm:ss.SSS[Z]\")}}"
}

Example 6: Upload Image and Post

Upload an image first, then create a post with it.

Scenario Setup

1. Trigger (e.g., Google Drive → Watch Files)
2. HTTP → Create post to get a postGroupId
3. HTTP → Get upload URL from Publora (with postGroupId)
4. HTTP → Upload file to S3 (media auto-attaches via postGroupId)
5. HTTP → Update post to scheduled after the upload

Step 2: Create Post

URL: https://api.publora.com/api/v1/create-post

Method: POST

Request content:

{
  "content": "Check out this image!",
  "platforms": ["twitter-123456789"]
}

Step 3: Get Upload URL

URL: https://api.publora.com/api/v1/get-upload-url

Method: POST

Request content:

{
  "fileName": "{{1.name}}",
  "contentType": "{{1.mimeType}}",
  "postGroupId": "{{2.data.postGroupId}}"
}

Step 4: Upload to S3

URL: {{3.data.uploadUrl}}

Method: PUT

Headers:

Content-Type: {{1.mimeType}}

Body type: Binary

Content: {{1.data}}

Note: Media is automatically attached to the post via the postGroupId provided when requesting the upload URL. No need to pass media references when creating the post.

Step 5: Schedule the Uploaded Post

URL: https://api.publora.com/api/v1/update-post/{{2.data.postGroupId}}

Method: PUT

Request content:

{
  "status": "scheduled",
  "scheduledTime": "{{formatDate(addMinutes(now; 5); \"YYYY-MM-DDTHH:mm:ss.SSS[Z]\")}}"
}

The create step intentionally makes a draft. Schedule only after the final upload; a media attachment demotes an already-scheduled group to draft.

Error Handling

Add Error Handler

1. Right-click on the HTTP module
2. Select Add error handler
3. Choose Resume or Rollback based on your needs

Common Error Responses

Retry on Failure

Use Make's built-in retry:

1. Click on HTTP module settings (gear icon)
2. Enable Retry on failure
3. Set Max retries: 3
4. Set Interval: 5 seconds

Useful Functions

Split Platforms String

Convert "twitter-123;linkedin-456" to array:

{{split(1.platforms; ";")}}

Truncate for Twitter

For compatibility with standard X accounts, keep content under 280 characters:

{{if(length(1.content) > 250; substring(1.content; 0; 247) + "..."; 1.content)}}

Format Date for Scheduling

Convert to ISO 8601:

{{formatDate(1.date; "YYYY-MM-DDTHH:mm:ss.000[Z]")}}

Add Delay Between Requests

Use Sleep module between HTTP calls:

300 (milliseconds)

Webhook Trigger (Incoming)

You can also trigger Make scenarios from external sources:

1. Add Webhooks → Custom webhook as trigger
2. Copy the webhook URL
3. Use this URL in your app to trigger the scenario

Example: Trigger from Your App

curl -X POST "https://hook.make.com/your-webhook-id" \
  -H "Content-Type: application/json" \
  -d '{"content": "Post this!", "platforms": ["twitter-123456789"]}'

Best Practices

1. Use Variables: Store your API key and platform IDs as scenario variables
2. Add Delays: Use Sleep module (300ms) between multiple API calls
3. Error Alerts: Set up email notifications for scenario failures
4. Test Mode: Always test with a single item before running full scenarios
5. Scheduling: Run posting scenarios during business hours
6. Logging: Use Make's execution history to debug issues

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